Traditional marketing bases its strategies on inserting messages in the market in order to find new customers, this is called Outbound Marketing. Techniques such as cold calls, advertising, massive emails, branding in Commercial Centers, etc.
Instead of working hard to place messages in front of people that may or may not be interested in your products or services, we are sure that it is much more profitable to invest time and money on a digital Inbound Marketing strategy to attract people that is ideal for your business.
When done correctly, Digital Marketing Inbound strategies help in up to 70% of the process of Sale before any of your sales team member act. This means that potential customers are taking the decision to buy base don the information provided during the campaigns.
These new customers are much more familiar with new technologies, they search for information on line, they use Social Media to learn about an specific product or service and to know what people think about it. Inbound Marketing also provides the chance to communicate the level of satisfaction, this way people become in fans and promotors of your services or products. Keep that in mind.